Senior Leader Coaching

This 1:1 coaching programme is designed for senior leaders in marketing communications to maximise contribution, remove barriers to personal and organisational success and facilitate retention through ongoing career development.

I work with individuals and management team groups to support their career trajectory in relation to the organisation’s vision and strategy.

How it works

Tailored to the individual, the programme delivers a mix of coaching and practical skills training, depending on individual requirements, through six one-hour sessions.

The individual’s personal development plan and KPIs will be discussed with the employer and a meeting with the individual will be scheduled to understand and frame the challenges to be tackled and any skills to be developed. The subsequent six coaching sessions will be personalised according to this input.

From the perspective of those coached, the challenges covered might include but are not limited to:

  • Building confidence working with board-level executives
  • Dealing with and managing change
  • Working effectively with an American HQ or parent company
  • Managing growth and expansion
  • Managing for profit and reducing over-service
  • Effective management upwards and downwards
  • Managing difficult clients or staff members for mutual success
  • Up-levelling presentation skills
  • Determining a specialisation and working towards it
  • Effectively managing stress and anxiety
  • Identifying individual and team strengths for enhanced performance, using the Clifton Strengths Finder system​


Measurement and confidentiality

Qualitative and quantitative programme measurement criteria and confidentiality levels will be agreed with the employer and individual before coaching sessions begin.

How participants will benefit

  • Personally tailored coaching
  • Personalised tools and techniques to help dissect and dissolve the challenges that stand in the way of personal development and organisational contribution
  • Long-term career path planning and activation



I have been designing and delivering bespoke coaching and training programmes for marketing communications professionals for over 19 years. Using proven tools and methodologies, I provide a systematic catalyst for change to help marcoms professionals realise their true career potential for personal and organisational benefit.​

For a discussion about your organisational coaching or training needs, and to learn more about the tools and techniques I use, please contact me here or call me on +44 (0)7891 186535.


“I have had the pleasure of working with Alison, in senior positions for almost 15 years, through different companies and in different circumstances – always high pressure ones. I completely trusted and relied on her to know what was going on with our people in the agency and to identify and exploit the opportunities presented by all our talent, to head off the crises and to mitigate when things got tough. She is utterly instinctive with her colleagues and in her understanding of what motivates them – but she makes no assumptions. She equips people with methodologies to help them understand themselves and make the right decisions for today and for the future.” Cathy Pittham, CEO, AxiCom Cohn & Wolfe

“Alison has an extremely canny ability to see into people and understand what makes them tick and how to motivate them to achieve their best.  It is easy to be objective, but the real skill lies in delivering that objectivity gently; this is where Alison excels. She has the communication power to bring to light and address challenges in a tenacious and caring way. Quite simply she ‘translates’ people so they can see themselves from a different perspective and then activates them to help them make the necessary changes, guiding and supporting along the way.” Karolina Shaw, European Communications Manager, Mozilla

“I’m fortunate to have known Alison both personally and professionally for many years now. Alison combines a quite unique blend of skills and attributes: insightful and thoughtful, strategic and delivery-focused, patient and highly energetic. She’s great to work with… in fact, an all-round super human being.” Joe Hanley, Vice President, Communications, Medtronic EMEA

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