For marketing communications professionals


For marketing communications professionals

As an affiliated coach with the PRCA, and drawing on my 20-years’ experience in corporate marketing communications roles, I create tailored coaching and training programmes for PR, communications and marketing agencies, organisations and departments who want to help their employees overcome challenges, maximise their contribution and achieve their full potential. 

Working closely with executive leaders and their HR partners, I deliver individual and team programmes that:

Senior Leader Coaching Programme

This 1:1 coaching programme is designed for senior leaders in PR, communications and marketing to maximise contribution, remove barriers to personal and organisational success and facilitate retention through ongoing career development.

I work with individuals and management team groups to support their career trajectory in relation to the organisation’s vision and strategy.

How it works:

Tailored to the individual, the programme delivers a mix of coaching and practical skills training, depending on individual requirements, through five or six one-hour sessions.

The individual’s personal development plan and KPIs will be discussed with the employer and a meeting with the individual will be scheduled to understand and frame the challenges to be tackled and any skills to be developed. The subsequent coaching sessions will be personalised according to this input.

From the perspective of those coached, the challenges covered might include but are not limited to:

Measurement and Confidentiality:

Qualitative and quantitative programme measurement criteria and confidentiality levels will be agreed with the employer and individual before coaching sessions begin.

How participants will benefit:

For a discussion about your organisational coaching or training needs, and to learn more about the tools and techniques I use, please book a call with me below.

My Experience

In a 20-year corporate career I held a number of senior management positions within the marketing communications industry, most recently as Deputy Managing Director, Europe for a global digital marcoms firm.

I have consulted some of the world’s leading brands, including IBM, Sony, Huawei, Skype, Philips and Gartner, and I’ve designed and run countless coaching and training programmes for agency teams and clients.

I have been designing and delivering bespoke coaching and training programmes for marketing communications professionals for over 20 years. 

Using proven tools and methodologies, I provide a systematic catalyst for change to help marcoms professionals realise their true career potential for personal and organisational benefit.

Corporate References

Two of our team have worked with Alison now for two rounds of coaching and are carrying on – they just can’t get enough! From day one we were able to see the impact that working with Alison was having and confirmed it was 100% the right choice to make this investment in them. Alison has been transformational – and that is no exaggeration – in helping them both overcome challenges they were facing and become more confident, balanced and brilliant individuals. Her comprehensive approach and her ability to get to the heart of what they (and we) wanted to get out of the coaching has allowed them to both make steps up in their careers, take on more responsibility and become stronger all-rounders, who are an asset to themselves and our agency.
Suzi Lawrence
Partner, MD Talent, London Communications Agency
I’ve seen first-hand the impact Alison has on people. She recently worked with several of the team here at The Think Tank and helped people grow into their new roles. Alison was amazing in giving our colleagues the tools they need to grow and most importantly realise their individual impact. She also helped them enjoy their work lives more, celebrate the wins, stop ruminating on errors and learn how to unpick what’s happened so that they can learn from their experiences.
Joanna Wilmot
PR Director, The Think Tank
Having Alison as a professional mentor and coach over the course of 10 months has been an invaluable exercise that I will continue to draw on and learn from for years to come. I set out with the ambition of personal development and honing my leadership skills. Alison has helped me to become more self-aware and truly understand my strengths and innate skills, how I best champion them in my role and apply them for the benefit of the team and our business. She is a natural motivator, relatable and easy to communicate with. Overcoming an underlying imposter syndrome that has plagued me for years, and realising my strengths are my superpowers has been the biggest outcome for me from the sessions we have had together.
Hannah Lloyd
Associate Director, Pinstone
I’ve found the whole coaching process with Alison extremely insightful and rewarding. As well as helping to identify my key strengths, our sessions have enabled me to regain my confidence and trust my gut instinct. Alison helped me to understand my own anxieties, manage them and dissolve learned behaviours, while also teaching me how to channel my strengths effectively. I’ve had a lot of training over the years and this has been the most rewarding, by far.
Michelle Smithson
Associate Director, WE Communications
Working with Alison has had a transformative impact on my career. She has helped me to recognise and appreciate my own strengths and how to articulate them. She has been an invaluable sounding board when dealing with specific challenges in the workplace and has given me tools and techniques to manage these situations. During the time I’ve been working with Alison I have been promoted to a senior manager role and, with her continued coaching, I am confident of continuing on this upward trajectory.
Emily Lumsden
Senior Account Manager, London Communications Agency
As someone who has always struggled with confidence, I made no secret of the fact I was a little skeptical that I would see much change in myself in just five coaching sessions with Alison. My goodness I was wrong! I found the session’s deeply helpful and eye-opening. Beyond the rational and thought-provoking discussions and brilliant tactics taught by Alison, I found her bubbly personality a breath of fresh air. It has been a few months since my sessions ended and I have continued to use the exercises Alison taught me. I have truly noticed a positive difference in my thought processes and approach to situations.
Chloe Hodson
Account Director, The Think Tank
I had the pleasure of working with Alison on actioning some career development goals that I’d been a bit stuck with. After some thorough identification and discussion around some of my professional traits, we produced an action plan of how I could move forward with my goals – and I’m pleased to say that it’s already starting to pay off. Alison has really given me the confidence and push I needed to appreciate my self-worth, alongside helping me to identify and better utilise my strengths. I wholeheartedly recommend her as a career coach. Thank you, Alison!
Tom Hunt
Associate Director, WE Communications
Alison played an invaluable role through a period of transformational leadership at Racepoint Global; she has a genuinely calming and thoughtful demeanour, which perfectly complements her acute coaching skills. A great listener and an even better innovator, Alison has a great way of unlocking your inner self. I can’t recommend her highly enough.
Andrew Laxton
EVP, Racepoint Global
I’ve had the pleasure of working with Alison for almost 15 years. She is utterly instinctive with people and in her understanding of what motivates them – but she makes no assumptions. She equips individuals with methodologies to help them understand themselves and make the right decisions for today and for the future. Added to that, she has the greatest sense of fun, infectious laughter and a way of taking you out of yourself that is the best therapy.
Cathy Pittham
CEO, Axicom Cohn & Wolfe
I’m fortunate to have known Alison both personally and professionally for many years now. Alison combines a quite unique blend of skills and attributes: insightful and thoughtful, strategic and delivery-focused, patient and highly energetic. She’s great to work with… in fact, an all-round super human being.
Joe Hanley
VP External Relations, IBM
Alison has an extremely canny ability to see into people and understand what makes them tick and how to motivate them to achieve their best. Quite simply she ‘translates’ people so they can see themselves from a different perspective and then activates them to help them make the necessary changes, guiding and supporting along the way.
Karolina Shaw
European Communications Manager, Mozilla
Alison is a delight to be around – full of positive energy with an encouraging and gentle manner. She really listens and interprets and has fabulous empathy. I love the sage-like wisdom that Alison shares and you really feel it’s from the heart and from someone who’s been there herself.
Bruce Dodworth
Owner, Sea Glass