Your second career


Your second career.

My IDENTIFY coaching programme utilises a proven framework that has helped hundreds of people determine their second career.

I personally coach you through a number of illuminating exercises that form the foundation on which a considered choice is made.

We uncover and examine in detail your values, strengths, personality, skills and passions, developing a unique and personal picture of your second career criteria, based on what motivates and interests you, and what you’re naturally good at.

This holistic 360-degree analysis is specifically designed to build a unique picture of the right career avenues and working environments, and clearly demarcate the wrong ones.

Like the pieces of a puzzle, the data builds to provide a picture of the right path.

Using this information, I help you review it in the round, brainstorm right-fit ideas, and ultimately make a clear, confident, informed decision that feels exciting, energising and right for you.

Programme Overview

Stage 1: Building your second career criteria

Stage 2: Determining the right path


In a nutshell

You get 10 hours of personal support from me, split between six coaching sessions and detailed written notes and ideal career criteria that underpin and inform your decision-making, bringing you to a clear and confident conclusion. 


Programme fee is £1,500. 

Payment plans are also available in 3, 6 or 12 month installments if you’d like to spread the cost.

Ready to discover your second career?

Case study examples

Jeremy Jackson

Following 32 years in IT, became a director of a children’s hospice and realised the lifestyle he’d always dreamed of

Holly Schipper

After a successful career in IT marketing, identified her passion for education and is now inspiring young minds as a world history and geography teacher

Liz Nolan

Following many years in corporate communications, has chosen to retrain as an NHS physiotherapist to pursue a vocation of care

Why should you consider signing up for my IDENTIFY programme?

1.  Because it’s specifically designed to help you reach a firm conclusion.

Regardless of your career history, age, experience, and whether or not you have any ideas to begin with, this programme is designed to help you reach a definite answer on the right second career. As long as you give the exercises your full attention, you will finish with the firm conclusion you desire so that you can take action. 

2.  Because it’s enlightening and inspiring.

This is all about you. You get ten hours of my time dedicated to understanding and celebrating who you really are, what motivates you and what you’re talented at, and helping you translate those learnings into the right-fit career choice. Not only is it enlightening, but it’s also a fun-filled, engaging and confidence-boosting ride.

3.  Because it works.

This process is tried and tested. It utilises the blueprint I’ve proved and used to help hundreds of people determine their ultimate career path; one that blends their ideal career and lifestyle.

Frequently Asked Questions

How do I ensure I don’t make the wrong career choice?

When your decision is based on data intrinsically linked to you, your talents and your motivation, it will always take you in the right direction. It means you’ll be choosing a path that plays to your natural abilities, interests and drive, which combine to create a sense of personal fulfilment and happiness.

Am I too old to make a change?

If you’re alive, and driven to seek fulfilling work, then you’re not too old! A large proportion of my clients are in their 40s and 50s and have successfully identified and kick started second careers. Check out these case studies and testimonials for inspiration.

Won’t I be throwing away years of experience and know-how?

Not at all. Whatever your career background, certain skills, experience and contacts you’ve amassed will play a part in helping you work towards and deliver on your second career. Nothing is ever lost and more than you think is transferable. My own personal story is a great example of how this works in practice.

Ready to start your journey?