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How to choose a second career in your 40s and 50s

How to choose a second career in your 40s and 50s

How do you want to spend the rest of your life?

If you’re like me and most other people, you probably choose or fell into your first career when you were too young to know beans about your options or yourself.

For entertainment, here’s how my story went.

I graduated with a degree in Media Arts.

Quite.

I’m still in the dark today about what that really was.

To make myself marginally more appealing to employers, I did a three-month course at my local college of further education to learn how to use a computer and touch type.

I landed my first job as an admin assistant.

Three minutes later I was so bored with admin that I started volunteering to help with any work that distracted me from the tedium.

By pure chance, that additional work was communications related.

Four months later I wrote my own job description and got the company to make me their communications co-ordinator (what I lacked in experience I appear to have made up for in sheer front!)

After 18 months I applied for every media job in The Guardian, flooding the market with my CV until I landed a job in PR.

Side note: I had absolutely no idea what PR was.

Fast forward 16 years and I’d had a successful climb up the communications ladder to the heady heights of Vice President and Deputy MD Europe for a global digital marcoms agency.

I can hear the oooohs.

Now there was just one problem.

The career that I had worked relentlessly to build to that point was most definitely not the one I wanted to work at for the rest of my days.

The truth was that communications had chosen me, not I it.

There was no conscious selection based on my passion for the field or my most intrinsic personal drivers.

I’d had no idea at 21 what those things were.

Which meant that at 37 I was in a quandary.

I was craving something very different.

Something more meaningful, purposeful and fulfilling.

Something that allowed for a life with more space, time and peace.

But what? How was I going to choose the right path to pursue?

When I got over the ill-fated idea of using my CV to guide my choice, I faced a different problem.

The possibilities were endless!

Should I start my own business?

Should I work for a charity or non-profit?

Maybe I should try a company in an adjacent field?

What about going back to school to train for a career in something else?

Perhaps I should turn a hobby into a job?

After floundering for what felt like an eternity, jumping from one idea to the next but never feeling confident enough to settle on one definite thing, I hired a coach to help me deal with some separate personal issues.

And then it happened.

Unintentionally, the questions my coach asked me helped me narrow down what I really wanted from my second career and corresponding lifestyle.

They provided some thought-provoking guidelines that stopped me peering down the wrong avenues and helped me investigate the right ones.

So if you’re struggling to identify your own ideal career path from all the options available, write down your answers to these five questions and see what the combined result tells you.

  1. What activity, type of work or support have you gravitated towards and undertaken in your professional or personal life, even when it wasn’t in your job description or expected of you?
  1. Would you be happier living somewhere else?
  1. When did you stop doing what you loved?
  1. If you could write a book to help the world, that was guaranteed to be a best seller, what would the title be and what would it be about?
  1. If it was guaranteed that you couldn’t fail, what would you do?

Like me, your answers might just direct your thinking and your ultimate second act 😊

P.S. If you’d like some structured help coming to a clear conclusion on your second career, which takes into account your ideal life criteria, check out Work Wonderland.

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How to achieve your greatest thing

How to achieve your greatest thing

A while back I wrote a blog about a question that leaves 99% of us feeling sure the answer is Not Yet!

The question?

Have you done your greatest thing yet?

Now this query isn’t intended to deflate or berate us. It’s not a stick to beat ourselves with.

Rather it’s a door opener to our imagination and gut instinct.

It has the power to ignite our excitement and interest.

If we allow it, it’s a call to action.

It prods us to consider the inspiring, purpose-filled possibilities that lie before us.

So quite an impact for a short question!

But it occurs to me that after giving this question some serious thought, it’s important to write about what comes after.

After you’ve allowed yourself to dream.

After you’ve admitted, even if just to yourself, what it is you really want to do or achieve.

Because let’s be honest, the dreaming bit is the easy part.

Once you have an idea that sets your heart of fire; one that you feel mentally and emotionally connected to, there are usually two stages that follow, each one more difficult than the last.

These stages are worth talking about as they have the power to act as huge deterrents, getting in the way or stopping you making progress altogether.

So I’m calling them out. Here goes.

Stage one might seem fairly simple, but for many the exact opposite is in fact true.

It involves sharing.

Horror of horrors, that means saying it out loud.

The minute you share your idea or long-term intention with at least one other person, mentally you’re connecting with it in a way that tells your brain this isn’t just a fanciful dream.

It’s something you want to make a reality.

It might feel far-fetched, and you might feel thoroughly uncomfortable voicing your improbable goal, but each time you say it you reinforce your intention to move towards it.

Importantly, sharing also creates accountability.

Again, this will probably feel pretty uncomfortable!

Once your ultimate goal is out in the wild, friends or family members are likely to ask you about it on a regular basis and enquire about your progress.

While discomfiting, their genuine interest will act as a healthy incentive, prompting you to take action, however small the steps might be.

Then comes stage two.

This is the mother of all challenges.

It involves taking a massive leap of faith.

That means taking some action towards your goal when you have no guarantee that it will work and no clear path to the end result.

Wait, what?

Yes, unfortunately you read that right.

The painful truth is that no matter how clear your intention, it’s highly unlikely there will be a neat breadcrumb trail that leads you directly, efficiently and successfully to its achievement.

I know. Nightmare.

Because of this, you’ll face two major risks in your quest to do your greatest thing:

Risk 1: You’ll fail.

Risk 2: You’ll look stupid (which for many people is almost worse than Risk 1).

Now I’m laying the risks bare because there’s no getting away from them.

For most, facing these and taking action steps anyway will feel like walking through a metaphorical ring of fire.

It’s no surprise that they stop a great swathe of people from chasing their dreams and reaching their highest potential.

But to take a stab at our greatest thing we have to face them up.

We have to find our way around them.

This often involves using coping mechanisms that give us the mental and emotional strength we need to keep going despite any knock-backs and failures we experience.

Before I give you a list of the things that I’ve found work for me, let me tell you that I have recently been walking through that ring of fire myself!

After announcing in my previous blog that I wholeheartedly hadn’t done my greatest thing yet, and saying out loud what my greatest idea was, I’ve been dancing around very uncomfortably in stage two.

What does that look like for me?

At first, great excitement!

In November an amazing friend and I scoped out a new joint venture.

In December and January we worked to produce our website: www.porcupinecollective.com.

In February we started work with an awesome 14-year-old who has never focused on himself his whole life.

In that time we hit two minor road bumps.

Registering our company and setting up a bank account took a ridiculous amount of time.

Then came a much bigger one.

We started to realise just how much work was required to run a 1:1 programme for kids, and how much time this was going to take to realistically get off the ground.

And then the whopper.

The grants and funding pots we are targeting are all prioritising digital solutions (which in hindsight is obvious, but in our excitement we hadn’t given much credence to).

You may picture me cringing hugely as I wrote that last sentence.

These learnings have meant we’ve had to rethink our strategy and priorities completely.

Arghh!!

So now we have a new plan.

One that doesn’t perfectly match our website yet.

And one that needs secured funding to get off the ground.

After the initial exhilaration and momentum, the hiatus caused by our essential rethink left me in a strange kind of limbo.

It felt like we’d climbed up several ladders but then landed on two snakes that sent us back to the start.

I experienced an unhelpful concoction of emotions – embarrassment, frustration, stupidity, futility.

Which meant the temptation was to put it off.

To let the unclear path and the mistakes made slow me down to a slow meander, and then a complete stop.

But…

I haven’t done my greatest thing yet!!

In times like these, coping mechanisms to navigate the road bumps and blocks are the difference between ultimate success and failure.

So here’s what I use that works for me, in case it helps you in your quest to achieve your greatest thing.

Because you absolutely can do it!!

Coping mechanism #1 – The Hero’s Saga

Tell the story of your quest towards your greatest thing to trusted friends or family members. Bring to life your challenges and describe your mistakes, all with the aim of entertaining them, rather than berating yourself! Find laughs in your blunders and share your treasured learnings. The more you share, the less impact your mistakes and any roadblocks will have on you over time. Instead, this approach normalises them and helps keep you moving forward.

Coping mechanism #2 – Feedback Log

Keep a log of everything you try that doesn’t work. Next to everything you write down, capture the key learnings from that failure, big or small. Not only does this force you to consider the positives from any mistake so that you don’t get caught in a spiral of defeat, but it also acts as a record of your efforts, showing you just how many steps you’ve taken towards your goal, and how your learnings have helped shape your current thinking and approach.

Coping mechanism #3 – The Breakdown

I’m talking about baby steps here, not a full-on meltdown! When things go wrong or don’t work it’s easy to feel overwhelmed and like your goal is impossible to achieve. But before you give up on climbing the mountain, try considering the next incredibly small step you could take, rather than trying to run to the summit. Tiny steps require less discipline and lower any feelings of futility. So ignore the end goal, think about the next small step you could action and do that. You’ll know it’s small enough if you feel no resistance to taking it. Tiny steps not only build momentum almost by stealth, but they create a real sense of feel-good that keeps you motivated to carry on.

Coping mechanism #4 – Winner’s Playlist

This is a fun one. Create a playlist with tunes that inspire you, motivate you and make you feel happy. Anything that builds you up and makes you want to move and take action. For me that’s a blazing mix of 80s classics, songs from upbeat musicals and the odd 90s boy band, but I appreciate my music taste is appalling!! Anytime you feel stuck, frustrated or deflated, put those tunes on and let them lift you up and work their magic.

Coping mechanism #5 – Work with a Coach

Sometimes it helps to embark on your journey with an impartial supporter. Someone who’ll help you navigate the tough times, give you the tools and techniques to power forward, help you formulate your plan, or keep you accountable. I’m blessed with a network of coach friends who do this for me, although I’ve also hired two amazing coaches in the past when I’ve needed specific help. If you want to make progress at the right pace for you, nothing beats it.

Coping mechanism #6 – Band of Cheerleaders

Carefully select and enlist your own group of cheerleaders. These are people who are on your side, are positive about and support your goal, help you draw out the learnings from any challenges, celebrate your successes, and who generally cheer you on as you keep taking new steps. Anytime you experience wins or setbacks, call one of them up or see them in person to share your journey. Whether they boost your energy, help you solve a problem, or delight at your progress, revel in how this feels and let it spur you on.

Coping mechanism #7 – Mirror, Mirror

This won’t be for everyone but I love the effect it has on me so I’m sharing it. Every morning, regardless of what’s going on or where you’re at, look yourself in the mirror, properly smile and take 20 seconds to tell yourself you’re amazing, you’re capable, you’re strong. Whatever words or descriptions you like that incite a feel-good feeling. Involve your feelings and emotions, using your imagination to really feel what you are telling yourself for a moment. Even if you don’t quite believe it, do it anyway. These affirmations slowly start to make an impact on your subconscious mind and the way you think. And that’s only ever going to help you on your quest towards your greatest thing!

P.S. If you’d like help identifying what your greatest thing is Work Wonderland will lead you to your own firm answer.

Or schedule a free 30-minute consultation call with me.

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The biggest mistake people make when determining a second career in their 40s and 50s

The biggest mistake people make when determining a second career in their 40s and 50s

It’s confession time. I made this mistake. (I know, imagine).

Ten years ago, I was hankering after a second career. While I’d built up years of knowledge, skills and experience in my field, I dreamed of a making a real change.

I’d spend hours visualising a lifestyle and career that afforded me more time, more freedom and more personal fulfilment.

I imagined living in the countryside or on the coast, working for myself and doing a creative job with meaning and purpose, whatever that might be.

As it became harder to reconcile my dream with my reality (I lived in the city, worked for a global organisation and did a job that didn’t scream purpose at me), I knew it was time to start planning my second act.

And so I did what pretty much everyone does.

As I tried to figure out my ideal second career and how I might make money from it, I started with my CV.

Sensible decision, right?

Wrong.

Bear with me here, I know this probably seems surprising.

While it might belie logic, this is why it was a bad idea.

My CV pigeonholed me as a “communications person”.

Those pages of copy documenting my skills and experience formed parameters that boxed me in.

They presented a tunnel vision of the options available to me, and at best helped me generate ideas that were only one or two steps removed from my current position.

It meant that I started looking at communications roles in different cities, which is where the majority of those jobs were based, and I also considered becoming a freelancer in the field.

Not only did these ideas leave me utterly cold (read freezing), they didn’t deliver on the most important criteria of all.

They didn’t cater for the lifestyle factors that had fuelled my increasing desire for a change in the first place.

One way or another, each idea lacked time, freedom, personal fulfilment or a combination of all three.

Which left me feeling demotivated and like a fulfilling change was impossible to achieve.

What I didn’t know then was that by trying to determine a new path through the lens of my résumé, I was unwittingly curtailing my options and actively courting compromise.

So here’s the eye-opener.

Starting with your CV doesn’t help you make a real change.

It doesn’t steer you to towards a better work/life balance or a genuine sense of purpose, which is what those in their 40s and 50s most often crave.

Instead, the most effective place to begin is with a deeper dive into not just what you’ve done, but who you are.

Taking the time for some intentional self-reflection can make all the difference.

What I’m talking about here is the kind of self-contemplation that feels like fun. Where you dig deep to uncover what truly drives, motivates and interests you, and explore your most feel-good talents.

This is the opportunity to make a change that ultimately delivers the life you dream of.

It should feel playful, exciting and inspiring, and most importantly of all, deeply personal to you.

So where to start?

Well, in my experience there are four foundational areas that combine to shape the right ideal career and life path.

Those areas are your personal values, strengths, passions and skills.

To help kick-start your own process of self-reflection, have a go at answering these questions. Take some time to really mull over your responses, to see what they tell you.

  • What are your values? Which principles underpin the way you need to live and work in order to be happy?
  • What are you passionate about? What activities or topics absorb you so that you lose time when you’re engaged in them?
  • What are your strengths? What are you naturally talented at? What do people always tell you you’re good at?
  • What are your skills? Which of your skills do you enjoy using the most?

I can promise you one thing. Your answers to these questions will provide a much better foundation for decision making than your CV.

They will also help direct your thinking without trapping you in a single line of focus based on your field experience.

So in the words of the wonderful Mary Oliver, what is it you plan to do with your one wild and precious life?

P.S. If you’d like some structured help with your self-reflection, which leads you to a clear answer on your ideal second career, check out my Work Wonderland and IDENTIFY programmes.

It will lead you, in a fun way, to uncover the personal gems that will form the foundation for your next career chapter.  

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Have you done your greatest thing yet?

Have you done your greatest thing yet?

I read an article the other day by a guy who works with senior executives to help them plan their next role.

In it he said he always asks his clients one telling question.

This question not only stopped me in my tracks, but made me realise it’s the door opener to a deeper answer on that nebulous thing called life purpose.

What was the question?

Have you done your greatest thing yet?

Think about this for a moment.

In your gut, do you feel that your greatest accomplishment might still be ahead of you?

Yep, thought so.

If you’re like me and probably 99% of other people, you still have much to achieve. Your legacy is still in the making.

Now call me glass-half-full, but this feels really exciting!

Why?

Firstly, there is still time.

No matter what your age or what you’ve achieved to date, there is no denying that the future holds steadfast possibility.

We absolutely have the ability to make decisions today that shape our future tomorrow.

And if you’re concerned that age is a factor and feel like it’s too late for you, consider this.

JRR Tolkien didn’t publish his first volume of The Lord of the Rings until he was 62.

Sir Ranulph Fiennes didn’t conquer Mount Everest until he was 65.

Comedienne Lynn Ruth Miller didn’t break into stand-up until she was 70.

Secondly, the question prompts possibility thinking.

It opens up the dream channel, and gets us to consider our inner most aspirations and desires.

These are the ambitions we tend to harbour secretly and let our imagination loose on when we think no-one is watching.

They are the dreams that can point to our true purpose.

How?

Have a go at this now.

Ask yourself if you have done your greatest thing yet.

If the answer is no, suspend your disbelief and allow yourself to drop into that place where you imagine your life’s greatest accomplishment.

Go to town. If absolutely anything was possible and you knew success was guaranteed, what would your achievement look like?

Really picture it in your mind. Let it be as big and bold as you want it to be.

Remove all parameters and be as ostentatious as you like.

Then experience how that achievement feels. Give yourself permission to live it as if it’s real for a moment.

Breathe it in.

There.

What you are imagining provides a strong indication of your heartfelt purpose.

It’s the endeavour that you intuitively know would make you feel most alive, most fulfilled and most motivated.

Achieving this goal might seem wildly improbable, but that’s okay.

Just treat it like a signpost.

It’s pointing you in the direction of what you really, really want.

And if you let it, it can help inform the decisions you make about your next career or life step, and shape your future.

There’s no debating that it’s scary. This is not in the realm of comfort zone.

But then great things never came from comfort zones.

So what does your future greatest achievement look like and what small step could you take towards it today?

How might you turn your wildly improbable goal into your next great adventure?

Side note:

If you’re wondering whether this is all hypothetical from my own personal perspective, allow me to dispel that idea promptly!

I vehemently know that I haven’t done my greatest thing yet.

Why?

Because I have a burning desire to create something that changes the way schools deliver careers advice for kids.

And I mean every type of school.

In every country that might need it.

I want to help teenagers make decisions on subjects that play to their own strengths, passions and sense of purpose.

Decisions that aren’t influenced by what’s considered the “right” choice – either by the education system, our culture, parents, friends or the media.

So that kids arrive at the career path that’s right for them.

So that they don’t have to experience the trauma of an ill-fitting career.

So that they don’t have face a course correction years down the line.

So that tomorrow’s workers are happier from the get-go.

Big idea?

Yes.

Within the perceivable reach of a career coach?

Feels like it.

Likely to be achieved by Alison?

[Pause for effect]

Not on paper!

Today I know absolutely nothing about career services in schools across the globe, beyond my own poor experience light years ago.

I have zero contacts in the education field.

I have no literally no experience with children or teenagers given I’m not a parent myself.

And I don’t know where the genesis of this idea came from or why it’s that important to me.

Still, this is what I picture when I answer the question.

My first small step is going to involve some research to see if my hunch about the need is even remotely accurate.

So there we have it.

I’ve said it out loud and committed to an action that might just affect my future and lead me towards my greatest thing.

Feel free to join me!

What do you visualise when you think of your own greatest accomplishment and what baby step you could take that will point you in that direction?

Answers on a digital postcard… 

P.S. If you’d like some structured help determining what your greatest thing might be, Work Wonderland will lead you to your own firm answer. If that sounds good, check it out.

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18 hours to change your life?

18 hours to change your life?

Do you dream of an alternative lifestyle or new career?

One that provides more peace, freedom and personal fulfilment?

Where you love your work, and discover synergy in your work and personal lives?

Where you have time for yourself and the people you love, and are free from the constant demands of others?

If your answer to these questions is a resounding YES followed by a massive BUT, I get it.

If you’re like most people, you’ve probably struggled to pursue and realise the life you aspire to because two obstacles stand in your way:

Obstacle 1: You lack clarity on what you might do instead

Obstacle 2: You are concerned about financial security

Sound familiar?

What most people don’t realise though, is that the life they want is achievable, and its achievement is possible WITHOUT risk.

I’m not joking.

The simple truth is that once you are specific about what you really want and why, it’s purely a matter of pragmatism; a practical action plan to see you on your way, in a time-frame that suits your circumstances. One that doesn’t impact your immediate financial stability.

So, how do you get clarity on what you really want, and then make it happen?

It’s simple. You do what hundreds of others have done and use Work Wonderland.

What is Work Wonderland?

Work Wonderland is an online coaching course and web application that helps you define your ideal career in the context of your ideal life, and develop a clear plan to achieve it.

It’s an interactive “how-to” guide, giving you a proven, step by step formula for identifying your ideal career, and it comes with practical tools that show you how to take action and make the ideal a reality.

Work Wonderland utilises the coaching blueprint I’ve proved and used to help hundreds of people determine their ultimate career path, one that blends their ideal career and lifestyle.

Does it really work?

Ask these guys:

Jeremy left a career in IT after 32 years to run a children’s charity and live in the country, where he cooks and gardens to his heart’s content.

Elijah, after careers in law and communications, landed his dream job at Google, and has written his first book after recognising and indulging his passion for writing.

Tom, after years working for other agencies, has set up his own creative marketing firm that puts his passion for pixel perfect work at the heart of his services.

Now you might be wondering what type of time commitment is required to come to a firm conclusion on your ideal career and life?

Many assume it will take hours and hours over months and even years, but that’s not the case.

In total, the average time it takes to complete the full Work Wonderland course and get your answer is 18 hours over the course of three weeks. That’s it!

So less than one day’s effort could positively and significantly change the rest of your life.

If this is something you’re interested in click here for more information on the course, the web application and the bonus material I provide with it.

If you don’t take action to define your ideal career in the context of your ideal life, you can’t go after it, which means you’ll never have it.

Don’t consign yourself to an unfulfilling treadmill indefinitely.

Choose to do something for yourself today that changes the course of your career, and consequently your life, for a happier, more meaningful and fulfilling future.

Check out Work Wonderland today, and give yourself the life-changing career answer you deserve.

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The top tunes that prevent career change

The top tunes that prevent career change

If you’ve been thinking about or working towards a positive career change, it might help to have a heads up on the top thought patterns that prevent people from making a concrete change.

These thoughts can act like tunes in our head, set to repeat, replaying over and over and causing doubt, procrastination and a sense of futility.

They encourage us to give in and assume its game over before we’ve made any significant strides in the direction of our desired career.

The good news is that these tunes are typically limiting beliefs, and on closer examination often show themselves for what they are – imagined rather than real fears conjured up by our mind in a well-meaning but misled bid to protect us.

So what are the tunes? The playlist goes something like this:

Category: I’m a lost cause 

Top tunes:

  • Circles in the sand: I can’t figure out what I want, I’ll get it wrong, I can’t make a move
  • It’s too late baby: I should have started on this earlier, I’m out of time
  • Age of worry: I’ve missed the boat, I’m too old to make it happen

Category: I’ll never make enough money

Top tunes:

  • In the ghetto: A change means I’ll end up broke, or worse, on the streets
  • I’m going back to the start: Starting anew means the bottom rung of the career ladder
  • Highway to the danger zone: It’s too risky, I’ll lose everything I’ve ever worked for

Category: I’m not making enough progress

Top tunes:

  • It’s a sign: These hurdles prove it’s not meant to be, it shouldn’t be this hard
  • The slow train: It’s taking too long, it’ll never happen, I should give up the ghost
  • In the way: There are too many things going on, I’m not building momentum fast enough

If any of these tunes sound familiar, ask yourself one question: 

Can you absolutely, 100% know that it’s true?

If deep down the answer is no, your mind is likely entertaining a limiting belief.

One way to prevent it from causing inaction is to challenge yourself to find proof points for the exact opposite tune. 

For example, ‘I’m too old to make it happen’ becomes ‘I’m not too old to make it happen’, and you find proof points or ideas where that new tune could be true instead of the original.

The more you challenge your own mind’s fearful thinking on tunes that hold you back, the more likely you’ll be to make progress and activate the career you really want.

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Want to set up your own business?

Want to set up your own business?

Recruit a brain trust

I work with many people looking to set up their own business in a heartfelt bid for career fulfilment.

They share similar characteristics and strengths, including being strategic, creative and smart.

Their natural vision and entrepreneurial mind-set mean they are clear on their direction and are motivated to get cracking.

But one thing typically holds them back and hinders progress: they are one person trying to do it all.

What tends to happen is a cycle that looks something like this:

  1. Have a great idea that combines their strengths, experience and passion!
  2. Do some research and map out the idea from a big picture perspective
  3. Break the idea down into smaller goals and actions
  4. Start activating different pieces with passion
  5. Some things don’t work
  6. Go back to the drawing board, do some more research and tweak the idea or approach
  7. Start activating more pieces with passion
  8. Some things don’t work
  9. Go back to the drawing board, do some more research and tweak the idea or approach

And cue a familiar cycle that keeps the pace of momentum pretty slow. And frustrating.

In many cases, this sequence causes people to question their whole idea and start thinking about six other things they should perhaps be pursuing instead.

Focus, clarity and motivation disappear and their amazing idea never gets off the ground.

Many people get stuck in this place and never leave it.

An antidote to this one-man-band trap is recruiting an informal board. Or as one of my clients beautifully terms it, a ‘Brain Trust’.

This means actively seeking the support of individuals, who offer complementary skills and connections to help you fast forward your business idea.

They might help you with ideas for product development or marketing; link you up with personal contacts for funding; spread the word to their network about your services; financially back your idea; provide cheer-leading support when the going gets tough; or act as a general sounding board as you continue to develop your idea.

Whatever the support, it means you’ve suddenly got a small army of people who are using their skills and assets to help you make progress. You are no longer a lone ranger.

Plus it’s a win win.

While you have the input from the best in the business – as identified by you, your informal board feel great because they’ve been especially chosen and get to contribute using their natural talents – which is easy and fun.

So if you’re thinking about or working towards setting up your own business, consider setting up your own brain trust and watch your progress go into overdrive.

P.S. If you’d like help building your own business, check out my BUILD programme.

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